Claire

Tim Kring is a genius. Masi Oka is a rockstar. Ali Larter and Hayden Panittiere are smoking hot. NBC's new montrer Heroes is the talk of the town and for good reason. But there's one very big and painful problem with the montrer that could only get worse with its popularity...selling out to big corporate ad dollars.

Never before have I seen such blatant product placement in a télévision montrer until the jour I saw the pilot episode. Every time I see that Nissan Versa ou the mention of it on the montrer makes me cringe. The pomme iPod video was a little less blatant, but irritating nonetheless. Product placement...