Coffee boutique

(Note: I first published this on LinkedIn. I thought fellow fans might enjoy it). Did toi ever see a movie that toi felt was speaking to toi - one in which the character experienced something that toi could relate to in your gut? ou maybe toi heard the lyrics to a song that captured your personal heartbreak? ou maybe toi saw a commercial for something toi just had to have – as if someone had developed the solution to your very personal problem?

I have worked with companies on various aspects of innovation and growth for (gulp) decades. We often ask clients to describe a brand ou a company...