Taubman to Bring Disney’s La Reine des Neiges Phenomenon to 10 U.S. Cities 

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Taubman to Bring Disney’s Frozen Phenomenon to 10 U.S. Cities

Frozen Sing-Along Edition DVD releasing on November 18, a special Frozen experience is being offered exclusively within 10 Taubman malls across the U.S. from November 6-December 24.

The highest-grossing animated film of all time, Frozen will take center stage in unique, interactive Ice Palaces inside of each mall where guests can sing “Let it Go” just like Elsa, or one of many other songs from the Sing-Along Edition DVD release. In addition, they can see special scenes from the Academy Award® winning movie, create a Frozen handprint, take a photo with Olaf on his ice throne, measure yourself against the “Are you as tall as Sven and Olaf” feature and much more.

Rounding out this special holiday experience, each Ice Palace will have a Frozen gift shop*. Inside, guests can purchase the original Frozen DVD, Disney’s Frozen Sing-Along DVD and other great Frozen merchandise, including dress up items and snuggly plush toys.

“We are committed to bringing our shoppers the very best interactive experiences,” said Taubman Vice President of Sponsorship and Center Marketing Glenda Cole.  “Every child who fell in love with Frozen will delight in playing in a magical snowfall in the Ice Palace while singing along to the beloved songs on the new Disney Frozen Sing-Along Edition DVD.”

Participating centers will also offer the opportunity to visit with Santa Claus. Extending the Frozen experience, those who visit Santa will receive a complimentary Disney Frozen “Look and Find” book.

From Colorado to Connecticut and Miami to Michigan, the Taubman malls featuring the exclusive Frozen Ice Palaces will be:

Cherry Creek Shopping Center (Denver, Colo.)

Great Lakes Crossing Outlets (Auburn Hills, Mich.)

*Gift shop not available at The Mall at Short Hills

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