We read images and pictures in an attempt to decode them and make sense of what they mean to us.
Semiotics is the study of signs but also of anything which stands for 'something else'. Signs can be anything: sounds, pictures, words, objects, hand gestures for example. Semiotics, which is also known as 'semiology' has been recognised and regarded as one of the main theoretical areas within media and cultural studies. I think this is because that we realise that there is plus than one way of lire a TV show, film, photo, poster. It is one thing describing what it looks like, but it is also another...
The term 'representation' is one of the many key areas in Media and Cultural studies in relation to the concept of identity and how it is formed.
Representation refers to the way people, places etc are portrayed, especially in context of the media and how they are viewed par the audience, which is us. Because they are representations, this means therefore that characters and people on TV and film are branded, shaped, dressed and shown as they are on screen par the producers. In studying these representations, we are decoding them and then drawing on a range of meanings- be it fictional ou real;...
As a télévision show, Ugly Betty has been a worldwide success. From its original columbian telenovela: 'Betty Le Fea', the montrer has spanned various international versions of this comedy. The most well known incarnation that is televised in the Western world is the US's Ugly Betty.
But what attracts viewers and fans especially to Ugly Betty per se isn't just the humour and the drama aspects of this series but the characters, storylines and situations.
These characters, storylines, situations all deal with and explore themes and concepts relating to culture and identity.