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Sia's 'Cheap Thrills' is slightly different on most radio stations, but have toi noticed the tweak?
Sia's 'Cheap Thrills' is slightly different on most radio stations, but have toi noticed the tweak?
"Come on, come on..."
mots-clés: sia, musique, 2016, cheap thrills
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If there\'s one song that has dominated radio across the world all summer so far, it\'s Sia\'s Sean Paul team-up \'Cheap Thrills\'. But did you know that the song is slightly different across most of the stations?
Some finely tuned ears out there have probably already spotted the difference, but for those of you who haven\'t, here\'s how Sia made sure every radio station played her latest smash. And she does it all within the opening line.
If you\'ve downloaded or streamed \'Cheap Thrills\', you\'ll be used to hearing the first line go "Come on, come on, turn the radio on" over that infectious reggae-tinted groove.
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However, radio stations across the United States and Europe have been given alternative versions which hear themselves get a nice shout-out from the Aussie popstar.
For instance, whenever \'Cheap Thrills\' is played on Capital FM, Sia instead sings "Come on, come on, turn Capital on".
Again, for Radio Disney it\'s "Come on, come, Radio Disney\'s on", while for America\'s Z100 it\'s "Come on, come on, turn Z100 on". You get the gist.
Other shout-outs have been recorded for NRJ and the KISS-FM network across the US.
It\'s a savvy promotional tactic used by Sia and her team, which has obviously worked. \'Cheap Thrills\' has been on constant rotation since its release earlier this year.
That being said, she\'s not the first popstar to use the tactic. Kesha altered some of her lyrics for various radio stations with \'Tik Tok\' back in 2008, while Lady Gaga did the same for \'You & I\' in 2011.
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