I think it was a bit to much. I think there is a difference between being sexy and slutty and I think that video was plus on the slutty side. The video kinda reminds me of something Lady Gaga would do.
I thought it will be darker,with a lot of black leather,chains,whips and that typicall s&m stuff,but this is cool too.It's a little twisted,as it should be,I mean,it's song about sm,you can't expect innocent video for that.
Meh not really my taste. Rihanna had better vidéos than that. The song is awesome but cul, ass much as I l’amour Rihanna, I don't like the video at all.
******* a sex doll in the video it had to be one of the most raunchiest video’s I have ever seen in my life. It was actually banned in some countries. Not a great song but I do like Rihanna’s music.