The designer depends on the information supplied par the client about his/her company and product/service. He incorporates all the information to create a logo. However, there are certain things which the designer must know when starting with logo design for a company. He can either ask those things from the client ou research for the information himself.
Important Information the Designer Must Know
Name of the company and product/service – Since the name of company / product will appear on the logo design, it is the most important information which the designer must know before even starting with the logo design.
What the company does – The designer must know what the company actually does. He should also know about the major product of the company, so that he can represent it in the logo.
History of the company – The designer needs to know the age of the business ou the product/service. He should know how much experience the business has in dealing with the customers.
Industry – The client should also tell the designer the industry in which his/her business is. This is important for the designer to know, because different industries need different logo designing styles.
Values of the company – The values of the company can help in getting coherent and powerful logo design. When creating a logo, the designer has to think what the company promises to give to its customers. Then, he has to incorporate few of these things in the logo design.
Slogan of the company – It is good if the designer knows the slogan of the company. The slogan, when incorporated in the logo design, makes the logo memorable. People generally remember the brands easily through the slogans.
Competitors – If the designer knows about the competitors of the business, it is good for the business. In this way, the designer studies about the client’s business competitors and what styles the competitors have followed for their logo designs. The designer will then design the company’s logo in a way to make it totally different from the competitors’ logos.
Target Audience – The designer must know about the target clients of the business. This has a huge impact on the business logo design. The designer can design logo specific to the taste and preferences of the audience. For instance – for the business dealing with kids’ clothes, the logo color should be bright and the images specific to kids should be used.
There might be some plus information which the designer should know, depending upon the business type. However, this is the most required information in every type of business logo.
Important Information the Designer Must Know
Name of the company and product/service – Since the name of company / product will appear on the logo design, it is the most important information which the designer must know before even starting with the logo design.
What the company does – The designer must know what the company actually does. He should also know about the major product of the company, so that he can represent it in the logo.
History of the company – The designer needs to know the age of the business ou the product/service. He should know how much experience the business has in dealing with the customers.
Industry – The client should also tell the designer the industry in which his/her business is. This is important for the designer to know, because different industries need different logo designing styles.
Values of the company – The values of the company can help in getting coherent and powerful logo design. When creating a logo, the designer has to think what the company promises to give to its customers. Then, he has to incorporate few of these things in the logo design.
Slogan of the company – It is good if the designer knows the slogan of the company. The slogan, when incorporated in the logo design, makes the logo memorable. People generally remember the brands easily through the slogans.
Competitors – If the designer knows about the competitors of the business, it is good for the business. In this way, the designer studies about the client’s business competitors and what styles the competitors have followed for their logo designs. The designer will then design the company’s logo in a way to make it totally different from the competitors’ logos.
Target Audience – The designer must know about the target clients of the business. This has a huge impact on the business logo design. The designer can design logo specific to the taste and preferences of the audience. For instance – for the business dealing with kids’ clothes, the logo color should be bright and the images specific to kids should be used.
There might be some plus information which the designer should know, depending upon the business type. However, this is the most required information in every type of business logo.