There is a cool CNN special coming up on October 23 all about the Kiss brand. The video promo follows this post. If toi are a Kiss fan you’ll definitely want to watch, but I think as a fan of the music-to-marketing analogy toi will find it very intriguing.
KISS arrived on the scene in the mid 1970s and immediately put the fear of God into parents, teachers, and religious leaders. Kiss wasn’t just a rock band, they were a fire-breathing, devil-worshipping, rock ‘n’ roll circus. An entire generation fell in l’amour with the band and enlisted in the Kiss Army, their parents helpless to stop...
continue reading...
