‘Fifty Shades’ Posting A $81.7M Weekend, $90.7M Four-Day; ‘Kingsman’ Strong With $35.6M 

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‘Fifty Shades\': $91M In U.S. & $158M Overseas?

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‘Fifty Shades’ Posting A $81.7M Weekend, $90.7M Four-Day; ‘Kingsman’ Strong With $35.6M – Sunday First Update

with a three-day weekend of $81.67M and a projected four-day of $90.658M at 3,646 playdates. Quite clearly, Fifty Shades holds the best Presidents Day weekend opening record of all-time. Among February bows, 

which has the top FSS for the month and top R-rated opening with $83.8M. Fifty Shades earned $8.6M in Thursday previews which was counted in its $30.3M Friday. In terms of whether Valentine’s Day would spike the B.O. for 

saw a 21% uptick yesterday with $36.679M.  On its first night, 

was a girls night out with 82% of the audience being female. On Valentine’s Day, it was a date night crowd with females dominating at 68%. 30 and older repped 41% of all 

moviegoers, while 30 under repped 59%. Caucasians repped 52% of the audience, followed by 22% Hispanic 52% and 15% African American.

\'Fifty Shades Of Grey\' $8.6M Thursday Night Preview Racks Up Records

Said Universal domestic distribution president, Nicholas Carpou, “Universal is absolutely celebrating the weekend’s results. We couldn’t be happier. Several teams at Universal deserve credit on making this film a huge success.  The production team worked hard to make the film accessible to the widest audience possible. The marketing team pushed great results with its release date strategy change and designing a campaign that expanded the amount of people that would come to this film.”

Per screen for FSS is $22,400 and that should rise to $24,865 over FSSM. The combined 320 reporting premium large format screens for

led by 107 Cinemark XD screens are on track for 9% of the gross which is an estimated $7.4 million for 3 days and $8.2 million for 4 days. The

screen average for PLF was $18,329 and the projected PLF screen average is $23,125 for 3 days and $25,625 for 4 days.

I heard it wasn\'t any good. People think they are going to get to see a high...

My sentiments exactly every time an adolescently targeted, testosterone fueled comic book cartoon of a movie opens...

Haters gonna hate, hate, hate ..... Women are BORED with metrosexual femmed up men... that is whats...

accomplished its mission of providing great action entertainment to those guys whose girlfriends and wives left them for the evening to go see 

however, the film also pulled in a decent portion of females

The film came in well above its $20M range three-day estimates  with $35.6M at 3,204 with a per screen of $11,111 in second.  It is projected to hit $41M through Monday. As Deadline mentioned yesterday, this is the biggest opening for Oscar-winning actor Colin Firth, and it is director Matthew Vaughn’s second biggest B.O. outing after

Exit polls indicated that audiences took in

for because of its action genre. Its legs look great.  While 

last month which has a total cume of $86.8M), it earned an A with the under 25ers, and A- with 25-34. Further bolstering 

‘s word of mouth is a Post Track rating of four-and-a-half stars.

 took third for FSS with $30.54M. Its four-day estimate is $37.6M which will put it over $100M by tomorrow.

saw a stellar 125% surge between its Friday and Saturday figures.

hit the $300M bullseye with a $16.4M weekend, down  -29%, with an eighth week domestic cume of $304.1M.  The studios’ $200M-plus sci-fi epic 

took fifth with $9.4M , down 49%, with a 10-day estimated cume of $32.55M.

Fifty Shades of Grey (UNI), 3,646 theaters / $30.3M Fri. /$36.6M Sat. (+21%)/ $14.6M Sun. (-60%)/ 3-Day: $81.6M/4-Day: $90.6M/ Wk 1

2). Kingsman: The Secret Service  (FOX), 3,204 theaters / $10.5M Fri. /$15.4M Sat. (+47%)/ $9.6M Sun. (-38%)/ 3-Day: $35.6M/ 4-Day: $41M/ Wk 1

3). The SpongeBob Movie: Sponge Out of Water (PAR), 3,654 theaters (+13) / $6.5M Fri. /$14.6M Sat. (+124%)/ $9.3M Sun. (-36%)/ 3-Day: $30.5M (-45%)/4-Day: $37.6M/Total Cume: $100.7M/ Wk 2

4). American Sniper (WB), 3,436 theaters (-449)/ $3.7M Fri. /$7.9M Sat. (+109%)/ $4.7M Sun. (-40%)/ 3-Day: $16.4M (-29%)/4-day: $19M/Total cume: $304.1M/ Wk 8

5). Jupiter Ascending (WB), 3,181 theaters (0) / $2M Fri. /$4.6M Sat. (+132%)/ $2.7M Sun. (-40%)/ 3-Day: $9.4M (-49%)/4-day: $11M/Total Cume: $32.5M/ Wk 2

6). Paddington (TWC), 2,244 theaters (-644) / $806K Fri. / $1.8M Sat. (+134%)/ $1.4M Sun. (-25%)/ 3-Day: $4.1M (-25%) / 4-Day: $5.5M/Total cume: $63.7M /Wk 5

7). Seventh Son (UNI), 2,874 theaters (-1) / $848K Fri. /$2M Sat. (+144%)/ $1.2M Sun. (-40%)/ 3-Day: $4.1M (-42%)/4-Day: $4.7M/Total Cume: $14M/ Wk 2

8). The Imitation Game (TWC), 1,551 theaters (-412) / $804K Fri./ $1.6M Sat. (+107%)/ $1M Sun. (-35%)/ 3-Day: $3.5M (-24%)/4-Day: $4.1M/Total cume: $80.3M / Wk 12

9). The Wedding Ringer (Sony), 1,456 theaters (-682)/ $615K Fri./ $1.7M Sat. (+187%)/ $1M Sun. (-42%)/ 3-Day: $3.4M (-28%)/4-Day: $4M/ Total cume: $60.3M /Wk 5

10). Project Almanac (Par), 1,732 theaters (-1,168) / $564K Fri. /$1.3M Sat. (+147%)/ $775K Sun. (-44%)/ 3-Day: $2.7M (-48%)/4-Day: $3.2M/ Total cume: $20M/Wk 3Previous, Saturday, 8AM: Universal is reporting a Friday estimate of $30.2M for 

making it the highest February opening day ever, beating Newmarket’s

which opened on Ash Wednesday 2004 with $26.6M. Fox’s 

came in on target with what the industry was projecting last night with a $10.5M Friday.  Paramount is reporting $6.5M for

in third with an eight-day running cume of $69.6M, its second Friday off 56% from a week ago. Warner Bros./Village Roadshow own spots four and five respectively with 

‘s total domestic B.O. through eight weeks currently stands at $291.5M, while 

Several sources are telling me this morning that when it comes to 

it’s a hard one to pin down in terms of a perfect weekend projection. It boils down two factors working against each other, one being that

is a fan-fave big-screen literary adaptation and the second being Valentine’s Day. This ying-yang factor has most conservative estimates keeping

in the $76-85M four-day realm. However, if the film turns out to be a great Valentine’s Day date flick and benefits from the holiday run, some think it still has a shot at $90M-plus over FSSM. Most fan-fueled literary bigscreen properties, regardless of age demo, are front-loaded at the box office, with Friday being their highest day and Saturday showing a modest decline, e.g.

The Hobbit: An Unexpected Journey also slipped 25% in its second day and 

posted a -13%. Fold this data into recent Valentine’s Day moviegoing habits (when the holiday falls on a Saturday or Sunday).  During 2010 when the holiday fell on a Sunday and 2009 when it fell on a Saturday, the top five films experienced an average spike on the holiday ranging from +29% to 52%.

I hear that 78% of the opening night audience of 

was female and that in breaking down its C+ CinemaScore, males loathed it at a C, with females giving it a C+. During Valentine’s Day weekend 2009, 

was the No. 1 ranking movie that weekend with $40.5M. While most films in the top 10 showed spikes on the Saturday holiday, 

declined 26% from its opening day of $19.3M to $14.3M on Valentine’s Day.  Clearly women then weren’t going to make 

their date choice. The question today is whether gents will be willing to let the ladies twist their arm into a seat at 

comes in at the lower end of projections at $76M, it’s still jawdropping for an R-rated film about BDSM that cost $40M, particularly one being released in the heart of winter.

RelatedCincinnati Archbishop Joins Chorus Against ‘Fifty Shades of Grey’

Previous, Saturday 3:30 AM: In Friday late night grosses, Universal Focus’

is poised to hit a February opening day record with industry estimates predicting a first day of $31M for the feature adaptation of E.L. James’ fan femme novel and revised weekend projections  standing at $83M for FSS and a potential four-day of $91M.

final at its current weekend projections, it is bound to find a place among the top R-rated weekend openings of all-time.  2003’s 

Matrix Reloaded currently owns the top FSS for an R-Rated film with $91.77M while 2004’s Passion of the Christ is the top weekend opener, and R-rated pic, in February with $83.8M.

20th Century Fox’s R-rated guy action film 

 took No. 2 Friday with an estimated $10.5M. The film is expected to hold that spot throughout the weekend, and is bound to rank as star Colin Firth’s biggest opening of his career with a potential three-day of $35M and a four-day of $39.4M. 

will also go down as director Matthew Vaughn’s second biggest bow after 2011’s 

($55.1M). Footage was unveiled for exhibitors at last year’s CinemaCon followed by its play at Anaheim’s Wondercon where it resonated with the fanboy crowd. The studio had a global first look rollout for 

on May 23: its trailer ran on Yahoo, first images were released and the website launch. 

cast and clips made a splash at last July’s San Diego Comic Con followed by extensive fan screenings in November, January and February with Vaughn and stars Colin Firth, Samuel L. Jackson and Mark Hamill. 

received a B+ Cinemascore and critics love it at 70% fresh on the Tomatometer.

that 87% of all kids K-12 will be out of school on Monday with another 

The SpongeBob Movie: Sponge Out of Water will be within breathing distance of $100M by Monday.  Meanwhile, Warner Bros./Village Roadshow’s 

will click past $300M at the domestic B.O. by Sunday. Other wide entries from last weekend include Warner Bros./Village Roadshow’s 

looking at a projected 61% drop in its second FSS with Universal/Legendary’s 

Also by Monday, Weinstein Co.’s The Imitation Game, the second highest grossing Oscar best picture nominee this year behind 

Top 10 films per industry estimates ranked by 3-day grosses:

Fifty Shades of Grey (UNI), 3,646 theaters  / $31M Fri.* / 3-Day: $83M/4-Day: $91M/ Wk 1

2). Kingsman: The Secret Service  (FOX), 3,204 theaters  / $10.5M Fri.* / 3-Day: $35M/ 4-Day: $39.4M/ Wk 1

3). The SpongeBob Movie: Sponge Out of Water (PAR), 3,654 theaters (+13)  / $6.6M Fri. (-56%)/ 3-Day: $26.6M (-52%)/4-Day: $36.1M/Total Cume: $99.2M/ Wk 2

4). American Sniper (WB), 3,436 theaters (-449)/ $3.79M Fri. (-39%) /3-Day: $16.4M (-29%)/4-Day: $19.2M/Total cume: $307M/ Wk 8

5). Jupiter Ascending* (WB), 3,181 theaters (0) / $2M Fri. (-68%) / 3-Day: $7.1M (-61%)/ 4-Day: $9.1M/Total Cume: $31.7M/ Wk 2

6). Paddington (TWC), 2,244 theaters (-644) / $869 Fri. (-22%) / 3-Day: $3.9M (-25%) / 4-Day: $5M/Total cume: $63.2M /Wk 5

7/8). Seventh Son (UNI), 2,874 theaters (-1) / $915K Fri. (-60%)/ 3-Day: $3.3M (-54%)/4-Day: $3.8M/Total Cume: $13.1M/ Wk 2

The Imitation Game (TWC), 1,551 theaters (-412) / $790K Fri. (-38%) / 3-Day: $3.3M (-29%)/4-Day: $3.9M/Total cume: $80M / Wk 12

9). The Wedding Ringer (Sony), 1,456 theaters (-682)/ $617K Fri. (-53%) / 3-Day: $2.3M (-50%)/4-Day: $3.1M/ Total cume: $59.2M /Wk 5

10). Black or White (REL), 1,591 theaters (-232)  / $602K Fri. (-53%)/ 3-Day: $2.3M (-49%) / 4-Day: $2.69M/Total cume: $17.4M/Wk 3

from the onset was not only engaging the novel’s fans in its marketing, but crossing the racy romance tale over to non-fans.  

earned a C+ CinemaScore from moviegoers which puts a question mark around its legs potential, but, it’s quite clear from Los Angeles to Miami-Dade County in Florida, that the film, spurred by its 100M book sales, is part of a cultural zeitgeist this weekend with women and couples.  Critics hate it at 27% rotten on the Tomatometer, but the ladies could care less.

At AMC’s Sunset Place in Miami, the film was shown every 15 minutes since its 8 PM Thursday preview. At New York’s AMC Empire, 

is showing 39 times on Valentine’s Day, while at the Hollywood Arclight on Sunset Blvd, there are 21 showtimes. There were local event premieres such as the one in Deerfield Beach, Florida where women received massages and Mary Kay makeup demos before the screening while their husbands and boyfriends watched pole-dance demonstrations by local instructors. Meanwhile, in Cincinnati, Ohio where the Catholic archdiocese has issued a boycott of the film because it doesn’t show a “loving relationship” properly, theater chains are on high alert to make sure that minors aren’t sneaking into the movie.  While it’s common at such YA films for fans to dress up in

telling fans to leave their S&M weapons and get-ups at home, as it would “make guests uncomfortable, or detract from the moviegoing experience.”

packages where moviegoers can check-in and unwind after catching the film, i.e. Seattle’s Edgewater Hotel  is serving up the “No Grey Area” package with one day use of an Audi R8 Spyder, helicopter tour of Seattle, Kama Sutra book upon arrival, champagne, Aphrodisiacs appetizers and a guestroom for two.

or YA film.  Author/producer E.L. James engaged her 700K fans via Twitter throughout production with continual retweets of Universal’s promos. The film’s Facebook page counts 8.4M fans, 7x the following of the book.  RelishMix weighs

Fifty Shades social media footprint at 447M ranking behind the online campaigns of 

fans repost at a frequency of 31 to 1.  Total online video views are at 400M, comprised of 337M from YouTube and another 63M from Facebook.

In an effort to reach potential audiences outside the book’s fandom, Universal hooked on to such pop icons as Beyonce to tease out the first trailer last July (two of her songs appear in the film and ads; a remix of “Crazy in Love” and “Haunted”). The film’s soundtrack is set to hit No. 1 on the Billboard 200 next week. While soundtrack tie-in sales were quite common with 1980s blockbusters, in recent years they’ve only served as merchandising for uber-big films like 

album was specifically curated, not only including tracks from the novel (Frank Sinatra’s “Witchcraft” and Rolling Stone’s “Beasts of Burden”).  Ellie Goulding’s song “Love Me Like You Do” counts 44.5M Youtube hits, with end-credits song, “Earned It (Fifty Shades of Grey)” by Weeknd touting 15.7M YouTube video hits.

author and producer E.L. James had the following message for her fans on Friday:

Selma (Par), 566 theaters (-375) / $272K Fri. (-44%)/ 3-Day: $1M (-38%)/4-Day: $1.2M/Total cume: $48.4M / Wk 8

Birdman (FSL) 481 theaters (-185)/ $199K Fri. (-39%)/ 3-day cume: $904K (-31%)/4-Day: $1M/Total cume: $36.6M/Wk 18

The Theory of Everything (FOC), 466 theaters (-136)/ $158K Fri. (-37%)/3-day cume: $692K (-30%)/4-day: $818K/Total cume: $33.3M / Wk 15

Whiplash (SPC) 515 theaters (+36)/$105K Fri. /3-day cume: $424K (-44%)/4-Day: $496K/Total cume: $10.3M/Wk 19

Temper  (INDI), 125 theaters / $250K Fri. / 3-Day: $931K /4-Day: $1.1M/Wk 1

Somewhere Only We  (CHINA), 50 theaters / $100K Fri. / 3-Day: $348K /4-Day: $421K /PWk 1

What We Do In The Shadows (PALA), 5 theaters / $8K Fri. / 3-Day: $74K /Per Screen Avg. $15K/4-Day: $88K /Wk 1

The Rewrite  (IMAGE), 9 theaters / $7K Fri. / 3-Day: $26K /4-Day: $32K /Wk 1

Previous, Friday 1:13PM: Mid-day industry estimates point to Universal/Focus Features’ 

tracking for a potential February opening-day record of $26 million-$30 million today, which could beat the month’s previous opening-day champ, Mel Gibson’s 2004

which made $26.6M in its opening Wednesday. Over the four-day Presidents Day holiday, 

is looking at $75M-$85M per industry tracking; some analysts tell me it could even do higher than that.

 has already amassed $28.6M in a total of 34 foreign markets with No. 1s in 33. It’s looking at an overseas five-day bow of $100M-$130M; in sum, a total global bow could hit $215M.

as an opening comp ($57M FSS), but with that comp blown out of the water 

at this point in terms of numbers. That film, though PG-13, pulled in a first day of $36M and a four-day of $74.2M during the pre-Thanksgiving 2008 period.

counted an audience that was 75% female. Fifty Shades author E.L. James has mentioned in interviews how she has been greatly inspired by Stephenie Meyer’s vampire tomes.

The weekend’s other newcomer, 20th Century Fox’s 

follows with estimates suggesting a $40M four-day and a Friday of $12.5M-$13M.  The $8.6M generated by 

from Thursday night previews and the $1.4M made by 

 will be rolled into each film’s Friday ticket sales. 

still rules over all titles and R-rated fare. Though it launched on a Wednesday, 

made $83.8M over its FSS (five-day was $125.19M). The second-highest February bow belongs to last year’s

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Actually, this entire ’50 Shades of Degradation’ is pathetic. It points out the tremendous flaws in our male/female relationships. If men and women need to fantasize about controlling and degrading a sexual partner in order to get turned on — then, we are truly out of touch with what human intimacy is all about.

I would suppose that women, who seem to be running to this, are so unsatisfied with their sexual partners that perhaps we need to ask ourselves — why?

But, the unfortunate reality is that very few people will look at this for what it is, but instead, look at it for what the ‘studio’ wants us to see it as. Yes, their dream is that we’ll look at this behavior as — ‘normal’.

I’m pretty sure that abuse hotlines, battered women’s shelters, and our local police departments will be dealing with the aftermath of our ‘normalizing’ the subject matter of S&M.

Women as victims is nothing new in this world. It’s truly a shame to see this so ‘mainstreamed’. It’s particularly disturbing to know that their are so many women drinking the kool-aid know as — sexploitation. God luck with that, ladies.

If people thought it was “normal”, they wouldn’t go see it. Normal is boring.

People, it’s only a movie, It’s not meant to point out anything and normalizing it, please. If watching this makes you want to run to a BDSM club you have bigger issues. It was meant for one thing and one thing only, entertainment. When you watch a vampire movie do you want to run out and take a bite out of someone’s neck? If it really bothers you don’t go but please don’t try and make something from nothing.

Hi Darcie — I truly respect the confidence that you have in the American public. Me? I just look to the politicians that Americans have elected and I realize how incredibly gullible and ignorant the majority is. I wish I had your ability to see the glass half full.

Trust me, ignorant freaks will always be ignorant freaks. I’m an attorney, and thus, I deal with the results of anti-social ‘human behavior’ everyday.

At this point in my life, I’ve lost the ability to believe that the majority of people are much more than sheep. Yes, monkey see — monkey do. Unfortunate fact.

So true. I saw it for entertainment and because I love going to the movies. I didn’t see it because I thought it would change my life and I would go do the things I saw in the movie. People are taking this way to serious. If you want to watch it, watch it if you don’t, don’t watch it. It isn’t rocket science.

Just like you see a rise in machete murders when a Friday the 13th opens?

You have to think there will be more movies like 50 Shades of Grey. I do not just mean the other 2 “Grey” books. I mean other movies by other directors that explore the idea of a sadomasochistic relationship. As a guy I really do not understand it. But there is a part of a woman’s’ psyche in the 21st century that is attracted to this kind of material. The critics said the books were terrible and now other critics are saying the movie is terrible. It does not make any difference. The movie is meeting a need that was previously unmet so it is going to be wildly successful. I will predict that future movies will explore the topic in much more detail to see just how far they can go and see what is commercially acceptable.

Have you read the book or seen the movie? You’re really overreacting.

I read the books and found absolutely no story! They were one pathetic sex scene after another. I found myself completely skipping through all the garbage to find the story and never did. I wouldn’t waste one nickel on the movie!!!!

Think of the time and money you spent reading all three books (looking for a story). Maybe that wasn’t really your motive. You may not need a raincoat and newspaper to watch the tim in a theater.

I read the books. After awhile cheap thrills are kind of boring. Women aren’t going to it because they want to be dominated. They are going, unfortunately, because the buzz is urging them to. We will see how long the movie brings in money. I’m a woman. I read the books out of curiosity. The individual above says “the movie is meeting a need.” Wrong. The movie is overhyped and hot for the first weekend. Period.

Does it even matter to you that she turns out to be the one who takes control and Christian Grey becomes the subservient?

It matters to me that that doesn’t happen, so….

Whatever goes on behind closed doors between consenting adults is fine with me. Lots of decent, moral, upstanding citizens like to get into s&m – and probably far stranger stuff – because they find it exciting. It strikes me as pretty naive to extrapolate out from that to the downfall of healthy culture. People who are having good sex seem to me overall to be happier, better adjusted people. Only a fool would try and define what ‘good’ means for everyone.

FYI, it wasn’t written for men to fantasize about controlling women. It was written for women to fantasize about having taboo sex…and having a dominating man “forcing” the situation, it absolves the woman of any personal guilt in liking it.

It’s curious that so many have missed this point. I wonder why. Perhaps they were so enthralled by the fantasy that they couldn’t see past it to the crux of the issue.

Bingo. But most people here on planet Earth don’t think with their brain, only their genitals so they don’t care. Hey, if something feels good then it must be good, right?

Getting tied up in bed and blindfolded is not degrading. I certainly like it. His character is fucked up ! But in the end of the three books he changes she tames him! And she likes it. She does everything by choice and when it’s no it’s no. Everything is valid in bed when two people are of age and consent to everything . That does not mean it’s what you do with your sexual partner(s) . I certainly like a little spice in the bedroom not just missionary and me on top.

Also I don’t ever want to hear you pretentious hipster types mocking audiences for getting behind an Adam Sandler comedy again after this. Atleast those idiotic films aren’t taken seriously.

This idiotic film is, which makes it 100X more sad.

Comparing the box office between Passion of The Christ and Fifty Shades of Grey or even saying them together in the same sentence is giggle eliciting. Oh, you naughty, naughty Christians.

The comparison to Passion makes sense. Both are S&M flicks.

Spot on! SHADES may be erotic, but it’s not pornographic which the nauseatingly violent PASSION is in spades.

Just saw “Fifty Shades”. Trust me; PotC was much more erotic.

sweet pea, do you know what the definition of pornographic is? I know we keep changing definitions in our dictionaries but I looked a few years ago in a Webster’s and it said, “Something that is OR is meant to be sexually arousing”. Is this meant to be sexually arousing? YES. Is a PG13 rated sex scene meant to be sexually arousing? YES. What if I looked at my dog or a potato and was sexually aroused, would he or it be porn?YES. BY DEFINITION, YES. You may not like that but it’s the truth. I am very concerned that so many people don’t even understand what porn is. Sad and pathetic.

You’re right. That DePalma movie with Rachel McAdams is quite racy.

Desperate to be a victim, are you? He made a comment about a movie not a religion, dummy. There, now you’ve been victimized, I called you a name. Gnash your teeth and rend your garment accordingly.

Yeah, he made fun of a movie that is about the is about the founding event for an entire faith. Christianity shouldn’t get any favors, but you’re just being a bigot.

Just goes to show that people would rather watch a man flogging a woman, rather than Jesus.

Why? The report made it clear that Fifty Shades will fall short of Passion’s record.

So much for the notion movies must appeal to teenage boys to make money.

Here’s the problem with your comment. It isn’t that teen boys will go see a movie. Its that they’ll go see a movie multiple times. FSG will have the biggest drop in movie history. Perhaps 80% or better next weekend. Its getting savaged review wise. People coming out of the film say its unintentionally hilarious. All the mommies who read it won’t enjoy it in the theater. Its not like they can masturbate in a crowded theater. .

So, yeah. A lot of people are going to see it. But they’ll only see it once, and the vast majority will tell people not to see it again.

Really? I have seen many positive reviews.

Whatsoever, this movie’s gonna make tons of profits with its modest budget of just under $40M. The sequel is already greenlit. Your will have to bear with this movie for the next three year LOL.

I saw it tonight and really enjoyed it. It’s well-made considering the source and Dakota Johnson was great. I do see it dropping big because of upfront demand and the holidays this weekend but it’s an enormous success anyway. The ending seems to bug a lot of people. It did in my audience. But I saw it with a sold out audience that was silent throughout except for the intentional laughs. I have another friend who wants to see it and they want me to go with and I don’t mind seeing it again. I am looking forward to seeing where out goes

Accidentally submitted too soon. Ha. Anyway I’m looking forward to seeing where the story goes in the sequels.

If only there were some other way to find out what happens in the Fifty Shades trilogy other than waiting for the movie sequels…

I actually loved the movie, although I made the mistake of seeing it last night at DGA with a roomful of geriatrics. I loved the books.. why? Because its the same dynamic love story as Oliver and Jenny in Love Story, Miss Elizabeth and Darcy in Pride and Prejudice… a hot, entitled hunky guy, and a woman who is unafraid and unintimdated enough to challenge him and put him in his place. THAT is what all the readers have responded to. It really isn’t about the sex. Some of the dialogue last night was chessy.. and I suspect those were the ‘lines EL James insisted on’. Dakota Johnson was fantastic.. who knew??

The fact that you just compared this ‘book’ to Pride & Prejudice saddens me.

After making 90 million, who cares what they drop is next week. Were you on here trumpeting Godzilla’s 70% drop last summer?

What do you care what it drops? Does it make you feel better about yourself predicting a drop in a movie production you had NOTHING to do with?

My god, there’s a new demo – mommy porn.

Curiosity and the “inner goddesses” of all those fandom soccer moms having a “girl’s night out” (fortified with jalapeño poppers and white wine, no doubt) will drive the opening weekend numbers. But once people – via word-of-mouth – learn the film is laughably bad, interest will drop and it’ll fail to be the phenomenon Universal/Focus were hoping it’d be, i.e. repeat viewings, lines around the block, etc.

The fact that none of the Twilight movies received the Fresh status on Rotten Tomatoes did’t stop them from becoming the phenomenon or whatever you choose to call them.

Twilight had a completely demographic, namely teens and tweens who are widely known for repeat viewings. 50 Shades won’t have that repeat business because their demographic — soccer moms who actually liked the book — will see it once and go, Oh, okay. As others have noted, this movie will probably see a very steep drop of 80% or more after the curiosity of Opening Weekend passes.

“Fifty Shades author E.L. James has mentioned in interviews how she has been greatly inspired by Stephenie Meyer’s vampire tomes.” Considering that it’s widely known Fifty Shades literally started out as Twilight fan fiction, I’d say that’s the understatement of the year.

Passion vs. “shades of gray”—I’ll watch neither. Leave it to those with no imagination…

If I was single I would be hitting up the wine bars tonight around 11pm. 😁

Kingsman was great. I mean, it isn’t a classic or anything, but it is a fantastic popcorn film. I hope there is a sequel, because it was really good. Everybody in my theater here in NC loved it. Sam Jackson is good in everything. Everyone was cast perfectly. Really enjoyable after noon in a full theater.

I think I’ll save the $14 and just bring up a porno. This movie can’t touch Xvideos.com

Is this Righ or Left wing political movie? Since they labeled and big controversy of American Sniper has a right wing movie. Sheeeshh….:P

Nobody likes this movie it got the worst reviews of any movie in recent memory. It’s truly awful and it will set a record for making the most money of any crappy movie ever. It’s a sure winner for next year’s Razzie Awards.

No, it’s not even Razzie worthy. It’s competently made, but the limitations of the incompetently written source material severely limit any potential for enjoyment. The film’s biggest failing is that it takes itself far too seriously given the source of the story, and it’s just plain boring.

Well, many critics like it. Who cares what you think by the way. This movie gonna make lots of money. The sequels are on their ways….and you have to endure with them for years to come.

Kyle, why don’t you come up with an original comment instead of posting the same slightly re-worded reply to everyone who complains about the movie.

It will still make loads of money, because some many love the books. I read the first book. I think the movie was better, especially Dakota.

Just saw it. Fifty Shades of Awful. When the movie ended the entire theatre burst into uncontrolled laughter. True story. Possibly the worst movie I’ve seen in years. Anal fisting? Really? Do NOT waste your money. No wonder they couldn’t convibe any name actors to star in this train wreck. Prediction: neither of the two “actors” will ever work again. Embarrassing.

Kingman: Secret Service was a good movie! I also can’t believe the person above compared Fifty Shades to the love story in Pride and Prejudice. Seriously! Shaking my head over that one. People can be really clueless.

Saw fifty shades of grey. Should break records. It was a good movie. No complaints about it.

Fifty shades of grey is a bestselling movie and book tie in. Its a movie that will grab your attention and if you like the book you will enjoy the movie. Still 50 shades of grey is an obession for those who’ve read the book in defense. Potc is about our leader and savior Jesus christ. Its popular to the planet. Fifty shades of grey will be remembered by certain groups and fan clubs. I also went to see kings man, it was my kind of movie. I giggled several times and I was shocked by the swearing but hey lots of actors swear in movies because their world is doomed. Still I had a lot of fun watching kings man: the secret service.

PoTC was also a movie based on a bestselling piece of fiction.

I see that cynics and puritans make up this readership. Neither qualified to identify what makes a relationship work, or evolved enough to understand that women have a right to fantasize about whatever it is they wish.

Yeah make this a woman’s rights issue. Instead of a moral depravity issue.

I’m sorry. But all I have to say about this is “Oh pulleeezze.” If you’re talking “relationships,” don’t bother with Fifty Shades . . . An overhyped, silly movie that people went to see out of curiosity. It has no big cultural ramifications.

Well as a woman, I have the right to say this movie is degrading trash, and I’m in no way a puritan.

It’s rather disturbing to see such interest in a movie about emotionally damaged characters. And, even more disturbing is how WOMEN seem to be falling for the theory that sadomasocistic behavior is somehow ‘romantic’ and ‘sensual’. Ask some women who’ve been victimized by this brutal form of anti-social psychosis and I’m sure the stories would be shocking — not ‘sensual’ as told by those who want to sell books and movie tickets.

It’s hard to believe that there’s a generation of young women who are niave enough to buy into this patriarchal propaganda. One might surmise that ‘this’ generation of young women must be very sexually unsatisfied as to seek out such dangerous ‘fantasies’ to become aroused.

Word to the viewers — be careful what you ask for. I’m sure that the news media will be reporting a strong uptick in violence against women in the near future. Remember, there are an awful lot of ignorant people who blur the lines between reality and fantasy. In this case, that blurred line will guarantee that women become victims. It’s shameful actually.

The S&M subject matter (which is very mildly presented in the movie) is just a hook for the fantasy of a ‘OMG he’s so hot!’ young billionaire falling for a meek, plain, financially struggling college student. It’s a marketing angle for a story which is simply a ‘someday my prince will come’ tale which is one of the most common storylines in existence. There really isn’t much socialogical subtext to be read into the book or film’s success, and it’s not going to change what women or men want or expect out of relationships.

Women are not falling for any theory. The movie appeals to a much more basic level of the mind than the theoretical.

…it’s not about S&M in particular that women fantasize but about a strong- rich- handsome man (controlling, but romantic, in love with Her, and only her from the first site and absolutely unconditionally), who’s only “real” flaw is being dominant (to a point of slight perversity) in sex and possessive in life, etc,..

The “book” is atrocious, well at least in the beginning, as I never got past it, bad writing almost physically hurt me, lol, it was too much sadism in that for me already, but I digress….

so the book is atrocious, and the movie looks like meh from previews, but the fact is that there’s a demand for a female fantasy, and there’s a very scarce supply to satisfy it. Apparently the supply is so small, that even a poor quality dud becomes a “phenomenon” (no it’s actually called a phenomenon by sites like this, otherwise it’s just sexual hunger mixed with curiosity, pretty normal female behavior sometimes lol).

Unfortunately, even though it’s representative of high demand, the fact that the firstborn of the genre is such a piece of poop, I see no way it could inspire something of higher quality to come after. All prospective talented erotica writers should thank that greedy James woman for putting a stigma of poor taste on the erotica genre. I mean she literally comes off as greedy, as she just probably didn’t want to pay a writer to put her “idea” in the words, otherwise I see no explanation to the 50 shades of diarrhea that came out of her an got printed all over the world….

Did you just say there’s a scarce supply of movies (or anything for that matter) marketed toward women? News flash, Katy. 99.9% of every product ever advertised, was advertised with a woman buyer in mind. Hollywood is oversaturated with “female fantasy”. You can’t even watch an action flick anymore without a hefty dose of female fantasy thrown in there to entice women to accompany their men to the theater.

No one is ‘victimized’ in a true BDSM relationship. This movie was not based even remotely on a realistic relationship in that lifestyle. A true BDSM relationship is based on trust and respect. This book series bastardizes everything it stands for. Actually talk to people who are in HEALTHY BDSM relationships and you’ll see how happy they are with their partners. For the submissive it’s a sense of release and giving up control when they might have to always be in control in their daily life…for the dominant it’s the feeling of being in control of something when they usually can’t feel that way, a feeling of having someone depend on them & trust them. There is NOTHING brutal about an actual BDSM lifestyle. These women that you say have been victimized weren’t part of the true lifestyle and were probably involved with someone as uneducated about it as the person who wrote these crappy books.

Haters gonna hate, hate, hate …..

Women are BORED with metrosexual femmed up men… that is whats resounding with this audience. I seriously doubt EL James losing sleep over all the hater$$$$

Good to see two non-comic book or gimmick movies do well to start this year in American Sniper and Fifty Shades.

I could see Jupiter Ascending ending its domestic run at around $50 million. It’s already losing steam, and I could see it losing screens in the coming weeks.

I saw the movie the day before its official opening to a packed theater. I (we) loved it! The movie portrayed pertinent points from the first book in a sensual and sexy way. There was unexpected wit and humor. The movie ended exactly like the book, which was no surprise to those that have actually read the trilogy. What I find interesting, is that some people with negative comments, often start with; “I haven’t read the book, but from what the critics are saying…” Dakota Johnson does a great job as Ana evolving from a clumsy/innocent college student to a strong, take charge individual. Jamie Dornan, portrays Christian, exactly as Sam Taylor-Johnson directed – as a private and emotionally detached person. The two of them are attracted to each other, and are negotiating and choosing to explore a relationship that neither one of them have known before. Fans of this franchise, have come to the conclusion that there will be literary snobs, nay-sayers, and ignorance (meaning uninformed or disinterested), and find you just as silly as you do us, especially when you take all of this so serious! It’s just fun fantasy entertainment. I personally, am enjoying this phenomena and apparently 100 million other people are as well. I’m looking forward to the movie sequel… For those of you that are into helicopters crashing, deception, car chases and guns, then perhaps Fifty Shades Darker, will interest you more. I do suggest that you actually read the book before you start criticizing the movie though, keeping in mind it will be another ADAPTATION. I loved WATCHING the important parts of the book and so did a sold out theater. I hope it exceeds expectations!

100 Million People X $9 movie ticket = $900 Million opening? Riiiight. We’re supposed to trust your review isn’t exaggerated? You’re a fan. A fan’s review is about as useful as breasts on a bull.

Admit it. You went because it was the thing to do. I read the books as well. They were manipulative and made the author a great deal of money. But they weren’t good. They were ultimately boring. And they bordered on something else that could become damaging. I’m no prude. But I dislike manipulation.

Yes, 50 shades beats Christ in dollar amounts: $92 to $84 Million. However, ticket prices have increased significantly since 2004: Avg $6 versus approx $10. So, taking that into account: Shades would be 9.2 Million Tickets sold while Christ would be 14 Million tickets sold. I’d say Hollywood and the author really need to get their stories straight. By this type of comparison AND ONLY THIS TYPE OF Comparison can you say one movie beats another movie. By this measure, Shades doesn’t even come close. Then again, it isn’t about coming close, it is about pulling the wool over peoples eyes (pun is somewhat intended)

To compare two movies, which have a 10 year gap, popularity you have to take more than just tickets sold in the equation. Tickets were cheaper, cheaper tickets equals more people at the theater. People went more to the theater back then, it’s a fact. If you want to make a true comparison, you will have to make a study about the movie going habits of the years of the releases, the actual money they made, the price / ticket and the number of ticket. The number of ticket isn’t the ultimate comparison.

A mid century gal might turn 50 shades of red watching this Valentines Day hottest movie. To canoodle or not to canoodle was the big question

Along with Valentines Day’s hearts and flowers, came big dates, big dances, and king sized expectations in high schools and colleges all around the country. But even the smoothest post war gal could use a tip or two to make the evening real dream-diary stuff.

So for all you valentines with a special date marked down on your calendars, some vintage advice from 1946 for do’s and –especially- don’t’s on hooking up

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